2025’s Top 3 Teeth Whitening Kits
With the help of expert dentists and volunteers, we researched 10 products that whiten your teeth at home. These 3 products were the best we found.
A bright, white smile can really boost your confidence. But let’s be honest, professional whitening treatments can cost crazy money. Literally hundreds or even thousands of dollars. These days, at home teeth whitening is a more affordable alternative, but figuring out the best products can be time consuming and difficult. Do strips work? Is LED technology worth it? And how do you know which ones are actually effective?
That’s where we come in. We’ve done the research, spoken to real dentists and testers and found the three best at home teeth whitening products for 2025. These expert recommended options deliver real results without the hefty price tag, and they’re all linked from our easy to read reviews.
Our Best 3 Teeth Whiteners In 2025
Whitening Kit
$59.99
Best Toothpaste
Whitening Toothpaste
6 Tubes For $54
Best Bespoke Mold
Custom Trays
$127
How We Ranked Our Top Teeth Whiteners
01
Ease Of Use
We looked at how easy it was to use products on your own. We’re not dentists, so our priority was finding something simple and apply, without lots of prep or clean up.
02
Effect & Impact
The whole point of using this stuff is to get a whiter smile. We scored products based on how well the product brightens teeth and removes stubborn stains for our volunteers.
03
Safety
Some products can cause sensitive teeth and inflamed gums. We’ve selected treatments that are dentist approved and ki to your mouth.
04
Value For You
At the moment, with costs on the rise in stores, finding value is crucial. Our reviewers looked for products that delivered long lasting results at a reasonable price point.
1. Laughland At Home Teeth Whitening Kit
Laughland is highly effective, easy to apply at home and kind to sensitive teeth. Great feedback from users and media outlets seals the deal making it our overall top pick.
Our score: 5/5
The Laughland At Home Whitening Kit was our top pick because it was highly effective and worked quicker than expectations. In fact, many users and our volunteer reported seeing results after only 20 minutes.
Opening up the Laughland box, your greeted by a set of easy to follow instructions and a simple kit, that includes
- An LED mouthpiece
- Whitening gels
- Applicators
Unlike some treatments, the creators of Laughland built their gel only for teeth whitening. This means you’re getting a whitening product, created with ingredients that are specifically designed to tackle stubborn stains and avoid irritating enamel. From our research, this really set the brand apart. Many solutions out there simply try and do too much, claiming to strengthen teeth and gums, at the expense of the best possible whitening for teeth.
Laughland also do a great job of making it clear how they make their product, with the website only listing top quality, clinically proven ingredients. This includes glycerin, which is designed to keep the mouth moist after treatment, and of course hydrogen peroxide, which is well known as a powerful whitening compound.
While it’s always reassuring to hear about a brand’s commitment to quality, we also know that looking for real world opinions of their products is super important. Thankfully, we’re reassured here though, as the brand currently boasts over 50,000 customers and is being featured in notable media outlets, such as Forbes and InStyle.
Our research also identified plenty of great customer feedback too, with reviews often focusing on ease of use and the lack of pain or irritation. Most importantly though, most customers noted results after just one use.
Interestingly, this is backed up by clinical tests run by the brand, which saw an average 74% increase in teeth brightness across a trial of 34 male and females, and no participants reporting an increase in sensitivity. Based on the price and effectiveness of Laughland, it’s our no.1 pick for good reason, and we highly recommend it, if you’re looking for a way to get whiter teeth at home.
2. Snow Whitening Toothpaste
Snow Whitening Toothpaste is perfect for anyone who wants whiter teeth without the commitment of using molds and gels.
Our score: 4.5/5
While Laughland’s at home kit delivered the best results by a clear margin, we also wanted to recommend the Snow Teeth Whitening Tooth Paste as an alternative that can still make a difference. Some people won’t want the hassle of applying gels and would rather try and whiten their teeth as part of a daily routine, even if the change isn’t quite as drastic. If that’s you, this toothpaste could be the answer.
Designed to help remove stains and brighten your smile without harsh chemicals, this toothpaste has a refreshing mint flavor and a formula free of sulfates and parabens. One of the standouts features we loved, is its non-abrasive formula, making it a great choice for those with sensitive teeth. Unlike some whitening pastes that can feel gritty or leave your mouth dry, SNOW’s formula leaves teeth feeling clean and smooth thanks to it’s fluoride free whitening approach.
Instead of the traditional approach to teeth whitening, the brand uses a dentist recommended non fluoride alternative called Nano Hydroxapatite. Listen we’re not scientists, but the brand tell us this compound is a form of calcium that is actually already found in your mouth. This natural ingredient not only whitens the enamel, but helps to keep the teeth strong and free from cavities as well.
Of course, clean and strong teeth should really be the minimum when using any toothpaste! The main job of the Snow toothpaste is really to whiten your smile. And, from our research, we were impressed with the results. The product has plenty of fantastic user feedback and is always selling out online, with consumers regularly returning back for more. We grabbed a sample of the reviews for you below.
This is also reflected on the independent review site, Trustpilot, which currently rates Snow Teeth Whitening’s brand at a very respectable 4 stars, from over 4,000 reviews. It’s clear that Snow’s toothpaste actually works.
On the downside, while it helps lift surface stains over time, results may not be as dramatic as a treatment like Laughland. For the absolute best results, we’d suggest pairing the two products together. However, if you prefer to avoid a proper whitening kit due to time constraints, there’s no doubt that Snow is the next best thing when it comes to effectiveness and ease of use. If you want our recommendation, we’d suggest buying a multipack of the toothpaste. As when it comes to whitening by brushing, consistency is key. Luckily, Snow currently have 35% off their 6 pack of toothpastes, that you can claim here.
3. Brilliant Custom Whitening Trays
Smart Nora is a unique and non intrusive solution that fits under your pillow and adjusts your sleep position. It works well but the cost means we can’t score it higher marks.
Our score: 4/5
The Smart Nora is a high-tech, contact-free anti-snoring device. It reduces snoring by detecting sound and adjusting your pillow using a burst oIf you’re after a teeth-whitening solution that’s as close to professional as you can get at home, Smile Brilliant’s custom-fitted trays might be your answer. Unlike the Laughland kit, this one is designed specifically for your teeth. You’ll start by making dental impressions at home, which their lab uses to create snug-fitting trays that ensure the whitening gel reaches every surface. In just a few days, you get a perfectly molded tray that maximizes the effectiveness of the treatment.
The whitening gel itself contains carbamide peroxide, a powerful ingredient known for breaking down deep stains. Since the custom trays keep the gel in close contact with all areas of your teeth, especially those hard-to-reach spots, it will likely work better than a standard tray, strips or toothpaste.
For those with sensitive teeth, there’s an optional desensitizing solution to minimize irritation. The catch? It’s an extra cost. If you opt for it, your total could be between $135 and $161, depending on how much gel you order. Without the sensitivity solution, the kits range from $127 to $144.
Yes, it’s pricier than standard whitening kits, and the time you wait to get started is longer. But many users say the results are well worth it. Reviews highlight how the custom trays make a big difference, especially for people with crooked or misaligned teeth. That said, patience is key. After waiting for your molds, sessions last anywhere from 45 minutes to three hours, and it takes time to see full results.
There’s no doubt Brilliant Custom Whitening Trays will do an amazing job. If you want the absolute perfect results, it could be for you. But, if you’re after a faster or more budget-friendly option that still delivers great results, Laughland is a much better fit.
Which Whitening Solution Is Right For You?
We reviewed these at home teeth whitening solutions with 2 things really at the front of our mind. Value for money and effectiveness. The 3 products here were narrowed down from 10, but overall we believe the Laughland At Home Whitening Kit is the best option. The 20 minute long LED treatment is simple and easy to do at home and gives fantastic results at a great price. As an added bonus it also is great for those with sensitive teeth and gums.
We get it though, not everyone wants to do a full teeth whitening, so we’re also happy to recommend Snow Whitening Toothpaste too. A solid toothpaste in it’s own right, it also does a good job of whitening teeth. The difference here is the use of natural ingredients to get the job done. For a personalized approach Brilliant’s Custom Whitening Kit stands head and shoulders above the rest. For us it just didn’t make that top spot for a couple of reasons. Firstly, the price was a little high. And, secondly it takes a little longer to see results due to waiting time for custom molds.
Whether your priority is fast and effective results, or whitening that fits into your every day routines, these products offer a range of solutions for whiter teeth and a brighter more confident smile. Based on our research, our volunteers and speaking to expert dentists, most people who use whitening products want fast results and a gentle formula. So, with that in mind, Laughland will always be our top pick!
Laughland is highly effective, easy to apply at home and kind to sensitive teeth. Great feedback from users and media outlets seals the deal making it our overall top pick.
Our score: 5/5
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